Bayer 04 Leverkusen and SPORTFIVE renew partnership

SPORTFIVE will continue to support the club locally in all marketing matters, such as sponsor acquisition, the expansion of partnerships and the marketing of the hospitality areas in the BayArena. In addition to the existing contract, the agency will also take over responsibility for the Key Account / Partner Management area from 01 July 2023. In the future, this will be the responsibility of a new unit led by SPORTFIVE and will be combined on-site with SPORTFIVE's existing Bayer04 sales team under the leadership of team lead Jan Reif.

"Last season was the most commercially successful for Bayer 04 in terms of marketing, and we were able to close it with a record result thanks to SPORTFIVE's good work," emphasized Fernando Carro, Chairman of the Bayer 04 Management Board. "But it was not only the marketing result that convinced us. With the adjusted concept and optimized structures in sales and partner management, we can continue to drive forward one of our core goals - growth as a club and brand - and leverage additional potential."

Bayer 04 Leverkusen and SPORTFIVE have already been working together successfully since July 2007. Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, explains: "We are very pleased that we will not only continue our long-standing good partnership with Bayer 04 Leverkusen in the coming years, but also expand it further on the basis of our joint success. We would like to thank Fernando Carro and his colleagues for the trust they have placed in us and are proud to be able to continue to drive forward the marketing of this top European club in the years to come."