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Partner with Asia’s Biggest Basketball Event

The FIBA Asia Cup 2025 will be a landmark event for basketball in Asia and Oceania, as the region's top national teams come together in Jeddah, Saudi Arabia. Taking place in August, this prestigious tournament will be held at the iconic Jawhara Arena, with teams like Australia, China, Japan, the Philippines, and others vying for continental supremacy. With over 1 billion basketball fans across Asia, the FIBA Asia Cup promises exciting, world-class action.

The FIBA Asia Cup 2025 offers brands an unmissable opportunity to engage a passionate, youthful audience in a rapidly growing market. Place your brand alongside global leaders and position your business at the forefront of Asia’s premier basketball event.

With exclusive access, these partnerships provide a bespoke platform to deliver real-time value and create unforgettable experiences, connecting brands through the power of sports.

At the FIBA Asia Cup, excellence is the standard.

Through elite competition, relentless dedication, and the pursuit of greatness, the continent’s top national teams push the boundaries of skill, strategy, and performance. Every pass, every shot, every play is a testament to years of preparation and a commitment to basketball at its highest level.

Success is never achieved alone. As the FIBA Asia Cup redefines basketball in the region, your brand can stand alongside the best—at the pinnacle of the game.