WATCH THE OMR25 MASTERCLASS
A NEW ERA OF FOOTBALL ADVERTISING
EA SPORTS and FIFA parted ways in 2022 - the game has revolutionised football fandom since then. SPORTFIVE takes a look at how brands can become part of this success story.
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As Hamburg became the epicenter of the digital world, the OMR week was kicked off with the annual SPORTFIVE Rooftop Session on May 5th, bringing together the worlds of sports, gaming, and marketing under the banner: “OMR meets Sports & Gaming.” On stage, we welcomed two standout voices: Jonas “Jonny” Wirth, 2024 German eFootball Champion and reigning UEFA eChampions League winner, and Niklas Rußkamp, Senior Manager PPT Digital & Esports at SPORTFIVE. Dive into the recap.
On Wednesday, Tobias Heim from build a rocket and Denisa Cruceru from Uber Eats, SPORTFIVE's Bastian Pätzold (Executive Director, Global Partnerships) explored how brands can authentically position themselves within EA SPORTS FC.
