Esfand's Draft Show Extravaganza elevates the second screen viewing experience in Year 2!

Over the course of four months, the SPORTFIVE team worked closely with Esfand to develop the next iteration of the Draft Show. The Draft is a core moment on the NFL calendar and Esfand's innovation around the event helps further solidify him as the face of American football on Twitch. The monumental task called for securing brand partners, coordinating appearances with creator and NFL talent, managing production partners, overseeing creative design, and day-of onsite management.

Engagement extended beyond the main broadcast for an entire week. The excitement began with a Preshow launching the Sunday before the main broadcast where our hosts, Esfand, Will Neff and AustinShow shared their top 10 picks for the draft and announced two fan competitions.

The first was a Mock Draft where fans attempted to build the perfect Draft Board. The winning fan won a custom PC courtesy of StarForge. The second was a PickEm's challenge where fans placed a series of prop bets on everything from the most positions taken in the first round to the color of the first draft picks suit.

This year's show had a slate of sponsors to support the programming, with an appetite to tap into a marquee moment in the football calendar and community. Visa Cash App and Twisted Tea were omnipresent throughout the show, making a big splash with always-on branding across WePlay’s best-in-class studio, rotating overlays, ownable segments, and organic mentions from our star host.

Esfand's 2nd annual Draft Night Extravaganza peaked at over 23,000 concurrent viewers with 216,000+ uniques. Ten star-studded current and former NFL Athletes joined the broadcast, including Byron Murphy, Matt Leinart, Chris Conley, and more. The show also featured mega creators Ludwig, AustinShow, Will Neff, and Jericho.