Published on August 13th, 2025
Location: France
PARIS SAINT-GERMAIN HANDBALL SIGNS A PARTNERSHIP WITH THE SHOPPING CENTER BRAND AUSHOPPING
Paris, August 13, 2025 – Paris Saint-Germain Handball is pleased to announce the signing of a new partnership with Aushopping, a leading brand of local shopping centers in France owned by the real estate company Ceetrus. This agreement, effective from the 2025/2026 season, is set to run until 2028.
Supported by SPORTFIVE, international sports marketing agency, this collaboration reflects a shared ambition to combine performance, regional roots, and human engagement.
Supported by SPORTFIVE, international sports marketing agency, this collaboration reflects a shared ambition to combine performance, regional roots, and human engagement.
The 61 Aushopping shopping centers are true community hubs, welcoming millions of visitors each year in France. Offering a wide range of retail, services, leisure, and dining options. These centers foster social connection and shared well-being.
As the new sponsor of Paris Saint-Germain Handball, Aushopping will demonstrate its commitment to the team by featuring its branding on the front left side of the players’ shorts, as well as on the LED boards positioned around the court at the Stade Pierre-de-Coubertin. Alongside Paris Saint-Germain Handball, Ceetrus, through the Aushopping brand, will roll out on-the-ground and communication initiatives throughout the next three seasons.
Exclusive events will be hosted at six Aushopping centers in the Île-de-France region (Promenades de Brétigny, Grand Plaisir, Mantes Buchelay, Maurepas Pariwest, Saisons de Meaux, and Val de Fontenay), with the presence of certain players and club legends. Throughout the year, competitions will be organized in the centers and on social media, giving fans the chance to win match tickets, unique pitchside experiences, and jerseys signed by the entire team. One match will also be sponsored by Aushopping, offering the brand XXL visibility and a memorable evening for spectators.
This partnership perfectly illustrates our desire to be as close as possible to our supporters, through venues that share our energy, our passion for sport and our human values.
Thierry Omeyer, General Manager of Paris Saint-Germain Handball
Ceetrus, through the Aushopping brand, is proud to partner with Paris Saint-Germain Handball, an iconic club in French sport. This partnership, driven by Aushopping, once again reflects Ceetrus’s long-term commitment to sport as a vehicle for social connection, regional vitality, and collective well-being.
The partnership is built on strong values shared between Paris Saint-Germain Handball and Ceetrus, the real estate company that owns the Aushopping centers. Ceetrus aims to become an impact-driven property company, placing people, communities, and living environments at the heart of its projects. In this approach, sport has been identified as one of the 17 accelerators for transforming its sites.
Bringing sport into the heart of shopping centers means creating spaces where local residents can meet, share emotions, and enjoy authentic experiences. It also means placing “life” at the center of its projects, in perfect alignment with its purpose: “Inherently Alive.”
Far beyond physical activity, sport embodies strong, universal, and unifying values, respect, inclusion, self-improvement, and teamwork — that help build social bonds, strengthen local cohesion, and bring spaces to life in new ways. This partnership brings together stakeholders actively engaged in the daily lives of their audiences, united by shared values of community, proximity, energy, and entertainment.
Thierry Omeyer, General Manager of Paris Saint-Germain Handball : "We are delighted to have Aushopping among our partners. This partnership perfectly illustrates our desire to be as close as possible to our supporters, through venues that share our energy, our passion for sport and our human values. Together, we promote a dynamic of commitment, performance and conviviality that reflects the spirit of Paris Saint-Germain Handball."
Aymeric Thibord, Senior Director of Assets at Ceetrus : “This partnership embodies Ceetrus' ambitions in a concrete way by translating our “sport” transformation accelerator into action on the ground. For us, it is a meaningful commitment, deeply rooted in the region and fully aligned with our impact strategy.”
Xavier Oddone, Managing Director of SPORTFIVE France : “We are delighted to have facilitated the connection between Paris Saint-Germain Handball and Aushopping. This partnership is an alliance rich in values and emotions, and clearly reflects our role as a facilitator between brand strategies and sporting ambitions.”
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
