Published on February 20th, 2025
Location: France
bwin, new official partner of Paris FC
Paris, January 20, 2025 – Paris FC is proud to announce the arrival of bwin, the iconic brand of sports betting and poker, as the club's official partner. This partnership brings together two brands determined to offer unique experiences to their communities. Through this collaboration, Paris FC and bwin are committed to strengthening the close bond between the club and its loyal supporters. This alliance was brokered by SPORTFIVE, the international sports marketing agency.
Pierre FERRACCI, President of Paris FC, stated: “We are proud to announce this partnership, which confirms the growing appeal of Paris FC with the arrival of prestigious brands. With bwin by our side, we are strengthening our project and creating new opportunities for our supporters and fans. We would like to thank bwin for their trust and welcome them to the Paris FC family!”
On its part, bwin, internationally recognized for its expertise and commitment to sports, added: “Paris FC embodies values that are dear to us, and we are delighted to contribute to the club’s growth as a partner. This partnership will allow us to strengthen our ties with the world of French football and its passionate fans, at the heart of the City of Light.”
This partnership between bwin and Paris FC, orchestrated by SPORTFIVE, perfectly reflects our ambition to unite visionary brands around major sports projects.
Xavier ODDONE, General Director of SPORTFIVE France
In addition to brand visibility during all matches, bwin will offer exclusive rewards throughout the season to its bettors and the club's supporters. It also hopes to help the club rise to the top of both French and international competitions alongside select brands.
Xavier ODDONE, General Director of SPORTFIVE France, said: “This partnership between bwin and Paris FC, orchestrated by SPORTFIVE, perfectly reflects our ambition to unite visionary brands around major sports projects. Bwin, a major player in the sports betting industry, is partnering with a growing club full of new energy and strong values. We are proud to have contributed to this alliance, which illustrates our commitment to creating high-impact collaborations for all stakeholders.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
