CEVA Logistics Honored at the Grand Prix du Sport Business for the “Logistics Mastermind” Campaign

A Strategic Partnership Showcasing the Power of the Supply Chain

In 2022, CEVA Logistics partnered with Scuderia Ferrari HP to demonstrate how precision, reliability, and operational agility—core fundamentals of Formula 1—are also at the heart of the logistics profession.

The partnership aims to:

• Increase brand awareness,

• Strengthen employee pride and engagement,

• Attract new talent,

• Support business growth through an international communication platform.

To demonstrate its expertise, CEVA Logistics implements, together with SPORTFIVE, a global activation program each year. This initiative highlights the logistical complexity behind the 24 Grand Prix races and showcases the efforts of the teams responsible for transporting equipment, critical parts (engine, transmission, suspension, etc.), and infrastructure within strict timelines.

“Logistics Mastermind”: A Unique Immersion into High-Performance Logistics

The centerpiece of this activation, “Logistics Mastermind,” turns logistics into a true human and technological adventure. Inspired by a high-level escape game, the concept features Lewis Hamilton and Charles Leclerc in a mission based on real-life challenges faced by CEVA Logistics teams: delivering a critical part before a Grand Prix while navigating unexpected obstacles, constraints, and time pressure.

Throughout the experience, the drivers discover the pillars of operational performance:

• Flow planning,

• Priority management,

• Coordination across the supply chain,

• Real-time decision-making.

Each stage highlights what sets CEVA Logistics apart: anticipation, precision, responsiveness, coordination, teamwork, and adaptability.

The campaign earned a podium finish at the Grand Prix du Sport Business.

Showcasing Behind-the-Scenes Expertise and Enriching Sports Culture

With “Logistics Mastermind,” CEVA Logistics brings visibility to what fans never see: the logistical engine that makes every Grand Prix possible. By involving two of the sport’s most popular drivers, the company:

• Educates the public on the importance of the supply chain in F1,

• Highlights behind-the-scenes teams—logisticians, coordinators, engineers,

• Inspires young talent interested in technical and operational careers,

• Enhances understanding of elite sport through immersive and playful storytelling.

This campaign creates a unique bridge between sporting performance, technological innovation, and industrial excellence, reminding us that the road to victory begins long before the race starts.

An Award That Highlights the Innovation of CEVA Logistics and SPORTFIVE

The Bronze Award at the Grand Prix du Sport Business recognizes the originality of this activation. CEVA Logistics and SPORTFIVE succeeded in transforming the brand’s logistical expertise into an immersive, accessible experience for the public.

This project demonstrates how logistics and creativity can come together to elevate sport, its backstage operations, and the teams working tirelessly behind every performance—while showcasing the complementary strengths of both organizations in driving this initiative forward.