Published on January 27th, 2025
Location: Global
SPORTFIVE Hungary Signs Two-Year Strategic Partnership With Husqvarna
Budapest, January 27 2025 - SPORTFIVE Hungary, the exclusive marketing agency of the 35-time Hungarian record champions, Ferencvárosi Torna Club, is pleased to announce a two-year strategic partnership with Husqvarna. During the cooperation, Husqvarna will not only support Ferencváros with its innovative solutions, but also provide unique experiences for its fans.
One of the highlights of the next two football seasons will be the use of Husqvarna’s high-tech robotic lawnmowers to deliver the ball to the starting line before the Hungarian league matches of the Ferencváros men’s football team. Fans were able to see this unique solution at the end of last year, and in 2025 they will be able to witness it for the first time at the season-opening league match on February 2nd at the Groupama Arena, where FTC hosts MTK Budapest.
Husqvarna is a Swedish company founded in 1689, producer of outdoor power products for forest, park and garden care, which is active worldwide and its devices can be purchased in nearly 100 specialty stores in Hungary. The company is a leader in robotics and battery technologies, and its core values are safety and providing the latest technology.
SPORTFIVE Hungary is committed to continuously improving the fan experience and satisfaction with technological and innovative solutions that make the atmosphere of the matches unique. For the next two years, a Husqvarna robotic lawnmower will deliver the ball to the starting circle at every Hungarian championship matches, thus increasing the uniqueness of the games.
This sponsorship clearly demonstrates the brand's commitment to sport and quality, and we are delighted to enrich the experience of Ferencvaros fans as part of such a world-class support network.
András Igaz, CEO - SPORTFIVE Hungary
Speaking on the partnership, András Igaz, CEO of SPORTFIVE Hungary, said, “We are proud that with Husqvarna’s innovative technology we can enrich the fans of Ferencváros, who have won six championship titles in a row, with a unique experience when they are visiting the stadium. We are particularly pleased that this ball-delivering solution can be implemented in the Groupama Arena.
Our cooperation is an excellent example of our shared commitment to innovation and quality, and we are confident that we can contribute to Ferencváros’ domestic and international successes. We are honoured that Husqvarna, which recently became an official partner of Liverpool FC, is now also partnering with Groupama Aréna. This sponsorship clearly demonstrates the brand's commitment to sport and quality, and we are delighted to enrich the experience of Ferencvaros fans as part of such a world-class support network."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Husqvarna
Husqvarna is a Swedish company founded in 1689, producer of outdoor power products for forest, park and garden care, which is active worldwide and its devices can be purchased in nearly 100 specialty stores in Hungary. Its wide product portfolio includes robotic lawnmowers, chainsaws, brushcutters, garden tractors, trimmers and blowers. The company is a leader in robotics and battery technologies, and its core values are safety and providing the latest technology.
Press contacts
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Henrietta Páll
Brand Communication Manager
henrietta.pall@sportfive.com +36 30 613 2948
