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Published on April 1st, 2026
Location: Global
SPORTFIVE Renews and Expands Global Media Rights Partnership for Liga Portugal Betclic with Sport TV
Hamburg, April 1 2026 – SPORTFIVE has agreed a renewal and expansion of its long standing partnership with Sport TV, extending its role as international media rights partner for the Portuguese Football League, Liga Portugal Betclic for a further two seasons.
Under the new agreement, SPORTFIVE will represent the league’s international media rights for the 2026/27 and 2027/28 seasons, covering global markets outside Portugal, with only limited territorial exceptions.
The renewal builds on a successful existing collaboration between SPORTFIVE and Sport TV, which previously covered the 2023/24 to 2025/26 seasons across a broad selection of international territories. The new agreement marks a significant evolution in the relationship, expanding SPORTFIVE’s remit to a truly global distribution role.
Thomas Klingebiel, President, Media at SPORTFIVE, said: “This renewal represents an important milestone in our long‑term relationship with the Portuguese Football League and with Sport TV. Moving to a global representation model reflects both the growing international appeal of Portuguese football and the trust placed in SPORTFIVE to maximise its value worldwide. We are proud to continue building the League’s international presence over the coming seasons.”
Pedro Cubillos, Executive Director Global Media at SPORTFIVE, added: “Portuguese football has consistently proven its ability to resonate with audiences well beyond its domestic market. This expanded mandate allows us to take a more holistic, strategic approach to international distribution, ensuring strong, sustainable partnerships across global markets.”
Nuno Ferreira Pires, CEO of Sport TV, commented: “Sport TV is very pleased to extend this successful collaboration with SPORTFIVE. Over the past seasons, we have seen strong international demand for Portuguese football, and this new agreement provides a solid platform to continue growing the League’s global footprint with an experienced and trusted partner.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
