Published on September 15th, 2026
Location: France
L’Auxiliaire becomes a Major Partner of OL LYONNES.
Founded in Lyon, L’Auxiliaire has built its growth through close ties with the people and organizations that contribute to the city’s and region’s influence, across sport as well as the economic and cultural spheres. This partnership with OL LYONNES further strengthens its longstanding commitment to the local community.
Dedicated exclusively to the construction sector for 163 years, L’Auxiliaire has built its reputation on its ability to deliver on its commitments over the long term. This culture of performance and consistency naturally aligns with the sporting project of OL LYONNES, a club committed to sustainable success and to providing its players with the best possible environment to thrive.
Beyond the pitch, this partnership reflects a shared belief that talent flourishes when given the opportunity to do so, whether on the field or within the construction industry, where women are playing an increasingly important role. Through this partnership, L’Auxiliaire reaffirms its ambition to be a modern, committed, and socially responsible insurer that contributes positively to its community and society at large.
Operationally, beginning next season, the L’Auxiliaire brand will appear on the players’ shorts during official matches. The partnership will also come to life through a range of fan engagement initiatives designed to strengthen connections with supporters, including a matchday activation area on the stadium forecourt featuring Idealo-branded experiences, as well as an Escort Kids programme organised during an Arkema Première Ligue fixture.
“L’Auxiliaire was born in Lyon and has never stopped drawing strength from its roots,” said Thibault Richard, President of L’Auxiliaire. “We are proud to support OL LYONNES as a Major Partner. The club is a benchmark institution that brings pride to the city far beyond its borders and is helping to pave new pathways for women’s sport. Joining this project was an obvious choice for us.”
Vincent Ponsot, CEO of OL LYONNES, added: “We are delighted to welcome L’Auxiliaire among OL LYONNES’ Major Partners. It is a key stakeholder in our region and an organisation deeply committed to its community. We share the same conviction: giving women every opportunity to express their talent, succeed, and reach their full potential. This shared vision, common energy, and desire to build together will form the foundation of an ambitious and long-lasting partnership.”
Xavier Oddone, Managing Director at SPORTFIVE, commented: “We are working alongside an insurer that has built its reputation over 163 years by consistently delivering on its commitments, year after year. That is exactly the mindset we want for OL LYONNES : to build something that endures.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373