Published on February 10th, 2026
Location: France
Pennylane Becomes Presenting Partner of the TOP 14 Final Phase
Paris, February 10, 2026 – The Ligue Nationale de Rugby (LNR) and Pennylane are taking a new step forward in their partnership, initially initiated by SPORTFIVE, the international sports marketing agency. After becoming an Official Partner of the TOP 14 at the start of the season, Pennylane, the French platform for accounting production and financial management designed for accounting firms and their clients, is now becoming the Presenting Partner of the TOP 14 Final Phase through 2028.
As the pinnacle of the professional rugby season, the TOP 14 Final Phase will now benefit from a dedicated identity, embodied by the exclusive ‘Phase Finale Pennylane’ logo, which will be deployed across all LNR communication channels (social media, official website, newsletters, ticketing, press, MyRugby).
As Presenting Partner, Pennylane will be closely associated with all the key moments of the TOP 14 Final Phase, with an enhanced presence around the semi-finals and the final, both on the event and digital fronts.
This collaboration will notably include:
The official TOP 14 Final Phase match ball featuring Pennylane branding.
Dedicated features surrounding the presentation of the Bouclier de Brennus.
Emblematic on-field activations.
Dedicated trophy associated with the Final Phase.
The naming of the Fanzone located on the forecourt of the stadium during the final.
The partnership will also be expressed through high-value digital activations, with Pennylane’s signature integrated into the flagship content of the Final Phase: match highlights, the official aftermovie, and the dedicated hashtag #PhaseFinaleTOP14Pennylane.
Through this strengthened collaboration, the LNR and Pennylane, one of the leaders in accounting and financial innovation, reaffirm a common vision: promoting excellence, collective performance, and commitment, values at the heart of both professional rugby and entrepreneurship.
This new chapter in the partnership also illustrates the shared ambition to make the TOP 14 Final Phase an increasingly spectacular, accessible, and unifying event.
Yann ROUBERT, President of the Ligue Nationale de Rugby said, “The TOP 14 Final Phase is the highlight of our season, a unique moment of sport and emotion for clubs, players, and supporters. Pennylane becoming Presenting Partner of this Final Phase reflects the strength and momentum of our partnership. Together, we uphold the same standards of performance, innovation, and collective spirit, serving the influence of professional rugby.”
Arthur WALLER, CEO and Co-founder of Pennylane, “The TOP 14 Final Phase is a moment of absolute intensity and excellence. These are exactly the values we embody at Pennylane in supporting accounting professionals and their clients. Becoming Presenting Partner of the Final Phase means joining forces with rugby to celebrate collective performance and commitment.”
Xavier ODDONE, CEO of SPORTFIVE, added: “After an initial partnership launched in September 2025, this new step between the LNR and Pennylane naturally reflects a dynamic of acceleration. Becoming Presenting Partner of the TOP 14 Final Phase brings a new dimension to an alliance rooted in shared values and a common vision of the collective. At SPORTFIVE, we are proud to have supported this trajectory, which will resonate at the most intense moment of the season.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
