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Published on September 5th, 2025

Location: France

PENNYLANE OFFICIAL PARTNER OF THE TOP 14 UNTIL 2028

Paris, September 5, 2025 – The Ligue Nationale de Rugby (LNR) and Pennylane are joining forces through a strategic partnership running until 2028. With the support of SPORTFIVE, the international sports marketing agency, Pennylane becomes an Official Partner of the TOP 14 for the next three seasons. This marks a notable first step for the fintech into the world of professional sport, at the heart of the most prestigious rugby competition.

The power of innovation serving the collective

Just like rugby, where anticipation, coordination, and quick decision-making are essential, Pennylane brings companies fluidity, agility, and precision in managing their activities.

This partnership reflects the shared ambition of two fast-growing French players: the TOP 14, a benchmark championship recognized for its rigor and intensity, and Pennylane, the accounting unicorn that has become a symbol of French Tech success, establishing itself within just a few years as a leader in accounting and financial innovation. Both share the same vision: harnessing data and strategy to serve collective performance.

Unprecedented visibility for Pennylane

At a time when millions of French companies must prepare for the implementation of e-invoicing reform scheduled for September 2026, this partnership will give Pennylane significant visibility to reaffirm its commitment to the accounting profession and to businesses, helping them navigate this major transition with confidence.

As an Official Partner, Pennylane will benefit from visibility across all TOP 14 matches, both in stadiums and on the LNR’s digital platforms.

This partnership with Pennylane reflects our ambition to create strategic alliances that bring together French technological innovation and the collective spirit of rugby.


Xavier ODDONE, General Director SPORTFIVE

A strategic support for the LNR and the TOP 14

This new partnership, achieved with the support of SPORTFIVE, is part of the championship’s growth momentum and illustrates the increasing appeal of French professional rugby to key players in digital transformation. It will help strengthen the Ligue Nationale de Rugby’s strategy to firmly establish the TOP 14 as the global benchmark in rugby.

Yann ROUBERT, President of the Ligue Nationale de Rugby, stated:
“The arrival of Pennylane marks a new milestone for the LNR: a French Tech platform joins our model and chooses the TOP 14 for its first experience in sponsorship. This partnership once again demonstrates the attractiveness of our championship and rugby’s ability to appeal to the flagships of the French economy.”

Arthur WALLER, CEO and Co-founder of Pennylane, added:
“Rugby is known for its values of commitment, teamwork, respect, and discipline. Many accounting firms have already recognized this by supporting amateur and professional clubs across France. By associating Pennylane with the TOP 14, we want to support and encourage business leaders across all French regions. And we also want to reaffirm that the upcoming e-invoicing reform is not just about tools. It makes all the difference to be supported by an accountant—especially when everything is changing.”

Xavier ODDONE, Managing Director at SPORTFIVE, concluded:
“This partnership with Pennylane reflects our ambition to create strategic alliances that unite French technological innovation and the collective spirit of rugby. By leveraging our expertise, we are proud to support this entry of a major French fintech into the world of the TOP 14.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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