Published on September 22nd, 2026
Location: Spain
SPORTFIVE Renews Partnership with Real Madrid as Authorised VIP Tickets Partner
Barcelona, 22 September 2026 - SPORTFIVE has renewed its partnership with Real Madrid, continuing as an Authorised VIP Tickets Partner for the club's premium hospitality programme at Santiago Bernabéu Stadium.
The renewed agreement reinforces a successful collaboration between two leading organisations in the global sports industry and reflects a shared commitment to delivering exceptional matchday experiences for corporate clients, international visitors and football fans from around the world.
As part of the agreement, SPORTFIVE will continue to promote and distribute Real Madrid's official VIP Tickets and Corporate Hospitality products, providing access to premium seating, exclusive hospitality areas and world-class matchday services at one of the most iconic venues in global sport. The partnership covers hospitality experiences for Real Madrid home matches played at Santiago Bernabéu Stadium.
Demand for premium sports and entertainment experiences continues to grow globally, with fans and businesses increasingly seeking unforgettable moments through live sport. The renewal further strengthens SPORTFIVE's position as a leading provider of hospitality solutions, connecting clients and partners with some of the most sought-after experiences in world football.
Businesses, groups and individual fans interested in attending Real Madrid matches through official hospitality programmes can contact SPORTFIVE directly via [email protected]. Hospitality packages are also available through SPORTFIVE's official online platform, OFFICIAL VIP.
Sergi Vieta, Managing Director at SPORTFIVE Iberia, said: "Real Madrid represents one of the most prestigious and globally recognised brands in sport. We are proud to continue our partnership and look forward to providing clients and fans with access to outstanding hospitality experiences at the Santiago Bernabéu. Through our expertise and international network, we will continue to connect people with some of the most memorable moments in football."
The renewed partnership further demonstrates SPORTFIVE's commitment to delivering best-in-class hospitality solutions and creating meaningful connections between rights holders, brands and fans through sport.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
-
James Chadderton
Senior Manager, Global Marketing Communications
james.chadderton@sportfive.com
