Published on November 17th, 2025
Location: France
SPORTFIVE Becomes the Exclusive Commercial Agency of the French Ski Federation
Paris, November 17, 2025 – SPORTFIVE is proud to announce the signing of a strategic partnership with the Fédération Française de Ski (FFS), granting the agency exclusive management of the Federation’s commercial and marketing rights. This alliance marks a major milestone for the sport, combining over a century of French skiing' and heritage with SPORTFIVE’s international and commercial expertise.
Through this collaboration, SPORTFIVE will support the Federation in:
Developing and marketing its partnerships
Optimizing its marketing rights
Showcasing its three key skiing disciplines Alpine Skiing, Nordic Skiing, and Freestyle Skiing & Snowboarding to reach diverse audiences and to highlight the variety, modernity, and richness of French skiing and snowboarding along with' heir unique playgrounds.
“By joining forces with the French Ski Federation, we aim to inject new momentum into winter sports in France,” said Xavier Oddone, Managing Director of SPORTFIVE France. “We are committed to promoting these disciplines and taking French skiing to new heights together.”
Fabien Saguez, President of the FFS, welcomed this collaboration with SPORTFIVE: “This partnership allows the Federation to further strengthen its marketing offering by relying on the commercial expertise and influence of the agency.”
Already active in the winter sports ecosystem through its Olympic and Paralympic division, SPORTFIVE builds on extensive experience gained from supporting numerous brand partners across previous Winter Games on all continents.
SPORTFIVE will bring together its teams to develop tailored strategies and partnerships between brands and the Federation, meeting the needs of all stakeholders. The agency’s full range of in-house capabilities - including marketing, sponsorship, activation, business intelligence, and digital expertise - will further enhance sponsor support and engagement.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
