Published on July 14th, 2026
Location: Singapore
Vikki Digital Bank Becomes Official Bank of ASEAN United FC in Vietnam
Ho Chi Minh City, July 13 2026 - Vikki Digital Bank was today announced as the Official Bank in Vietnam of the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women's MSIG Cup™ and ASEAN U-23 Championship™, collectively branded as ASEAN United FC. The local market sponsorship was brokered by leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation's (AFF) exclusive commercial partner.
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Vikki Digital Bank offers digital financial services and products that combine digital convenience with an extensive network of branches and transaction offices nationwide. In addition, its all-in-one digital infrastructure is integrated into the ecosystem of VietJet, the newly unveiled Official Airline Partner of the ASEAN United FC events, to streamline and provide an offering to customers that consolidates travel and financial solutions with loyalty programme benefits.
As the Official Banking Partner in Vietnam of the ASEAN United FC events, Vikki Digital Bank offers fans a seamless suite of digital financial solutions that support greener travel. Through these activation initiatives, Vikki Digital Bank brings its brand promise, "Your Digital Bank, Every Family's Bank," to life by making digital financial services more accessible and relevant to the everyday lives of Vietnamese people.
Le Van Thanh, Vice President, Vikki Digital Bank, commented: “Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives. As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, ‘Tap to Inspire, Unlock the Future’, where every tap to pay and every journey is made easier, more secure, and more rewarding.”
Major General Khiev Sameth, President, ASEAN Football Federation, said: "On behalf of the ASEAN Football Federation, I am delighted to welcome Vikki Digital Bank as the Official Bank in Vietnam for the ASEAN United FC platform, home to Southeast Asia's four premier football competitions. This partnership reflects our shared belief in the power of connection. Vikki Digital Bank's commitment to making modern banking more accessible aligns with our vision of bringing people and communities together through football."
Seamus O'Brien, President and Chairman of the Board, SPORTFIVE Asia, added: “Vietnam is among Southeast Asia’s most dynamic economies and largest football fan bases. Partnership with the ASEAN United FC events that is exclusively tailored to the local market offers Vikki Digital Bank opportunities to showcase its digital-first financial products and services to a captive domestic audience of millions as it strengthens its market leadership in the burgeoning financial services sector on its home ground.”
Learn more about ASEAN United FC competitions at https://aseanutdfc.com/ and follow @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About the ASEAN Football Federation (AFF)
Headquartered in Kuala Lumpur, Malaysia, the AFF is the sub-regional governing body of football in the ASEAN region, and part of the Asian Football Confederation (AFC) and FIFA. Founded in 1984, the AFF has 12 Member Associations – Australia, Brunei DS, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste and Vietnam. The organisation administers football in Southeast Asia and manages its regional competitions which include among others, the four premier events - ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™, ASEAN Women’s MSIG Cup™ and ASEAN U-23 Championship™ - collectively branded as ASEAN United FC.
Press contacts
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Shyamala Velappan
SVP, Corporate Communications & Planning, APAC
Shyamala.velappan@sportfive.com +65 8855 1264
