Established in the Bundesliga. Rooted in the North.
With its place in the Bundesliga secured, Hamburger SV represents sporting stability, significant reach and strong emotional engagement – a powerful platform for partnerships.
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Hamburger SV is more than just a football club – it is one of the largest and most emotional sports brands in Germany. With its place in the Bundesliga secured, HSV offers brands and companies a stable, high‑reach platform at the very highest sporting level.
Driven by the metropolis of Hamburg, a unique fan base and a clear sporting vision, HSV combines tradition and modernity like hardly any other club. For more than 130 years, HSV has stood for pure emotion and passion, backed by a successful history of championships, trophies and iconic players. For partners, this means maximum visibility, strong emotional connection and sustainable activation opportunities within the Bundesliga.
With an average attendance of more than 55,000 fans per home match, HSV ranks among the best‑supported clubs in Germany even in the Bundesliga. The emotional force of Volksparkstadion, a passionate fan base and strong media visibility make HSV an ideal platform for brands looking to reach and inspire people.
Beyond that, HSV brings together a truly unique business ecosystem. With more than 500 business and hospitality partners and up to 3,700 VIP guests on each Bundesliga matchday, Volksparkstadion is home to one of the largest B2B networks in German professional football. This is where new contacts, business relationships and partnerships are formed – in an environment that uniquely combines emotion, sport and business. For companies, HSV is therefore not just an advertising platform, but a true networking hub.
HSV’s hospitality offerings stand for premium experiences, high‑quality infrastructure and targeted relationship building. Across nine exclusive VIP areas, partners experience Bundesliga football at the highest level – whether for networking, employer‑branding initiatives or fostering existing customer relationships.
More than 92 percent of HSV’s business partners are satisfied with the impact of B2B relationship management, and over 95 percentvalue the added benefit for their employer brand. A strong indicator of the quality and relevance of the HSV platform.
Would you like to learn more? Get in touch with us – we’ll be happy to advise you personally on your hospitality offering.
Hamburger SV has a loyal and passionate fan base, with up to 57,000 spectators per home match, 110,000 members and 1,887 fan clubs. This strong identification is rooted in HSV’s long‑standing, organically grown tradition in German football.
The Bundesliga benefits from strong media exposure, enabling partner brands to achieve high reach and deep market penetration.
The transfer carousel keeps turning – but one thing remains constant: a decades‑long partnership with sports marketing agency SPORTFIVE, combining sponsorship expertise with permanently dedicated specialists.
Hamburger SV offers direct access to decision‑makers through one of the largest B2B and partner networks in Germany. In total, more than 3,700 VIP guests attend each home match at Volksparkstadion.
HSV Women compete in the Bundesliga and continue to draw record‑breaking crowds to Volksparkstadion.
What makes women’s football particularly attractive for sponsors is its distinctive brand environment, which differs clearly from men’s football. Women’s sport is perceived as more family‑friendly, fairer, more authentic and more credible. By partnering with HSV Women, companies can demonstrate their values and engage women, families and younger audiences through compelling storytelling.
The players themselves also lead by example. They are authentic, smart, approachable and professional – offering ideal conditions to represent both their sport and their partners. They are also highly open to proactive sponsor activations.
Compared to men’s football, the lower level of commercialisation not only allows for lower entry costs for sponsors, but also ensures largely undivided attention from fans.
Emotion and passion for more than 137 years. HSV can look back over a history with championships, cups and stars.
The largest fan base in northern Germany gets an average of more than 55,000 spectators globally, attracting the biggest number of fans to a stadium in the second Bundesliga.
HSV is a unique platform with national reach, and brings together a huge fan base in one of Germany’s most important locations.
With one of the largest B2B and partner networks in Germany, Hamburger SV offers direct contact to decision-makers from the entire country.
The sports marketing agency SPORTFIVE has been handling Hamburger SV’s marketing and TV rights, plus its hospitality and digital services, for more than 20 years in order to position the club via expedient partnerships and activations. Alongside this, SPORTFIVE offers interested companies an array of sports marketing options that can be taken in conjunction with a partnership with HSV.
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Your brand and HSV
Want to learn more about the VIP packages or a partnership with HSV? Or interested in further opportunities with the club? If so, register now: we’ll get back to you shortly! Alternatively, get in touch with your personal contacts directly:
Johannes Haupt
Senior Director Team HSV
[email protected]
Christoph Schulze-Düllo
Director Sales
[email protected]
