SOLIDARITY CONNECTS
Become a Partner of FC Augsburg!
Use the popularity of this well-known German Bundesliga club to promote your brand in this vibrant and dynamic region.
Learn more> 24,000
club members
30,660
stadium visitors / season
Ø 32,000
business clients per season
Established in the Bundesliga
FC Augsburg is more than just a football club: it is deeply rooted in the city, the region and the lives of its fans. Founded in 1907, the club looks back on an eventful history marked by passion, setbacks and great moments.
Its promotion to the Bundesliga in 2011 united the entire city in a wave of red, green and white euphoria and was a historic milestone. Since then, FCA has embodied team spirit, determination and an unmistakable character, both on and off the pitch.
A home with heart and soul
Since 2009, the WWK ARENA has been the emotional heart of the club - a stadium where tradition meets modern football culture. Every week, thousands of fans gather here to celebrate their team, cheer them on, and represent their city's colours. FC Augsburg is a club with strong roots, attitude and passion.
Reach thousands of fans - together with FC Augsburg!
We score the goals, you get the coverage – in Germany's #1 sport
As a sponsor of FC Augsburg, you will enjoy a strong presence in the Bundesliga and extensive media coverage. You can reach a diverse target group of thousands of fans in the stadium and in front of their screens in an emotional, authentic and approachable way. Exclusive events in the hospitality areas and bespoke activation measures ensure maximum brand exposure. Boost your brand visibility now with a partnership with FC Augsburg!
Your new home – and that of your guests
Since 2009, the WWK ARENA has been the home stadium of FC Augsburg, offering a modern Bundesliga experience with a special atmosphere on the outskirts of the city. The stylishly designed VIP areas offer a wide range of options for an exclusive stadium experience. Whether you choose the elegant lounge or the box with a view of the pitch, you can enjoy football up close. At the same time, companies have numerous opportunities to showcase their brand, products or services visibly in the stadium environment and directly on the sidelines.
Boost your brand's visibility and reach
Join the FCA family and use FC Augsburg's extensive platform to promote your brand! There are numerous regional advertising opportunities around home games at the WWK ARENA, enabling you to target your audience directly and effectively. You will also benefit from exclusive access to premium national advertising environments with a strong presence on TV and in relevant print and online media. Boost your brand awareness and establish your company in an emotional sporting environment at FC Augsburg!
Image transfer & new customers
By partnering with FC Augsburg, you can access the potential of passionate fans and members as new customers for your business. The emotional experiences at the WWK ARENA foster brand loyalty and create a lasting impression. FC Augsburg can help you reach your target audience in a unique, authentic and effective way.
Networking for new business contacts
Welcome your customers and business partners to your exclusive box and use match days to expand your network and cultivate relationships. FC Augsburg offers high-quality hospitality to create a special atmosphere for personal encounters in a sporting and emotional setting.
The stylish lounges and VIP areas at the WWK ARENA provide an ideal setting for inspiring conversations and developing valuable business relationships, right at the heart of the football experience at FC Augsburg.
Solidarity connects
The Values and Mission Statement of FC Augsburg
The 07 Values Foundation acts as a cultural driver, giving everyone a sense of community and shaping behaviour within the FCA family in the spirit of the club. All members of the FCA family act as ambassadors for FC Augsburg. This includes all employees, players, committees, members, fans, sponsors and partners. Together, we remain true to our roots and embody our values through collective cooperation.
That's what connects us.
It is solidarity that gives us strength in good times and bad. We play, fight and win together. We are one. It's the only way we can achieve our goals. Everyone's perspective counts. By showing mutual consideration and understanding, we can strengthen our teamwork and achieve the club's common goals.
We prove this every day.
We are proud to be role models. Both on and off the pitch, we pioneer the development of our young players' potential. We are a driving force for environmental and climate protection, exercise, education and responsible, ethical corporate governance. As a club with deep roots in the region, we promote collective action within the FCA family. We are also ambassadors for the values of football: tolerance, respect, and fairness.
This feeling drives us forward.
The joy of sport. The joy of success. The joy of having a good time with everyone — that's the typical FCA feeling. It makes us feel creative and relaxed, and it encourages us to reach our full potential and embrace new challenges. This enthusiasm creates a positive atmosphere and makes our club very appealing.
That's how you recognise us.
We always look ahead towards big goals. We plan with foresight, act with discipline, and make careful decisions. We keep an eye on the big picture, responding early to new developments and requirements.
One of our greatest strengths.
We overcome challenges by relying on our expertise. We are determined and focused. We take a stand and forge our own path, venturing beyond familiar boundaries.
That's what our society needs.
Everyone is different. Fortunately. We welcome everyone, regardless of their age, religion, ethnic or social background, skin colour, sexual orientation, gender, or physical or mental abilities. We advocate social justice and strive to provide a football experience that is both barrier-free and free from discrimination.
This attitude opens doors.
Everyone deserves respect, both on and off the pitch. That is why we treat everyone fairly and with respect. Our words and actions are always appreciative. We do not discriminate against anyone and take a firm stance against it.
SPORTFIVE – Your contact for a perfect partnership
As a sports marketing agency, SPORTFIVE is responsible for marketing the marketing rights, hospitality services and digital offerings of FC Augsburg, with the aim of strengthening the club's position through targeted partnerships and activations. SPORTFIVE also offers interested companies a wide range of sports marketing measures that can be implemented within the framework of a partnership.
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CONTACT US NOW!
Your Partnership with FC Augsburg
Would you like to find out more about partnering with FCA, or are you interested in other opportunities with the club? Register now and we will get back to you shortly! Alternatively, contact your personal representative, Bianca Baar, directly by emailing [email protected] or calling +49 176 119 903 72.
