Developing an exclusive end-to-end guest experience services during the UEFA EURO event.
As Carlsberg’s hospitality partner, SPORTFIVE created high-end hospitality experiences during the UEFA EURO event.
We took over the conceptual design, production and execution of Carlsberg’s hospitality areas in all 8 stadiums. To complete the service, SPORTFIVE was able to implement an online ticket and guest management system and last but not least, we´ve distributed an ice-cold beer to every single one.
In this Success Story:
The Challenge
Carlsberg is one of the world’s largest, successful and internationally renowned brewer from Denmark with around 41,000 employees, actively present in more than 150 countries around the globe.
Its activation was one of the biggest hospitality programs during the whole UEFA EURO 2012™. The program included more than 3.300 guests, including 30% VVIPs, in all 8 stadiums and an additional ticket-management for over 15.000 fans.
The main challenge was to combine the massive workload for all touristic arrengements and creating an unique experience for the +18.000 guests by developing and building the Hospitality areas, organizing welcome gifts and personalized travel documents as well as offering tour guides and hostesses for each torchpoint.
Our Solution
0
Tickets managed by SPORTFIVE
+0
Guests were hosted
0%
of the guests were VVIPs
"On behalf of Carlsberg I would like to say a big Thank You for your contribution to the UEFA EURO 2012™. Your team achieved an unprecedented satisfaction rate of overall 98% for the Carlsberg EURO 2012 ticket and hospitality programme. That will be hard to beat next time and forever", said Carsten Buhl, Senior Manager Carlsberg Breweries A/S, "The key to this success lies in your hard-working and motivated team and in the excellent execution of plans mainly developed by SPORTFIVE under guidance and in professional dialogue with us, the client."
The campaign in a nutshell
PRODUCTION
SPORTFIVE did the conceptual design, production and execution of Carlsberg’s hospitality area in all 8 stadiums including the selection, booking and coordination of suppliers, partners and artists.
TICKETING
SPORTFIVE created an online booking system, that allowed the booking and management of tickets and hospitality packages. This system has simplified the whole booking- and travel process for Carlsberg´s guests.
PROGRAM
SPORTFIVE did the management and execution of the hospitality program during the UEFA Euro 2012. We've designed the program, developed personalized activities and created travel documents for the guests.
STAFFING
SPORTFIVE was responsible for all staff members in the different areas. This included selection, booking, training and coordination of on-site staff including venue managers, hostesses, tour guides and service staff.
"The key to this success lies in your hard-working and motivated team and in the excellent execution of plans mainly developed by SPORTFIVE under guidance and in professional dialogue with us, the client."
Carsten Buhl, Senior Manager Carlsberg Breweries A/S
