Fiverr x Bukayo Saka - 'Level The Playing Field'

Explore the inside story behind how Fiverr and football star Bukayo Saka collaborated to inspire people of diverse backgrounds to pursue their dreams.

Challenge

Fiverr, the online marketplace for freelance services, including graphic design, digital marketing, music and audio, are on a mission to inspire people of diverse backgrounds to pursue their dreams.  

To help bring the mission to life, SPORTFIVE were tasked with identifying and facilitating a partnership with one of the biggest football stars and changemakers in the world.

Solution

Leveraging SPORTFIVE's extensive experience in athlete sponsorships, our team strategically identified and secured a partnership with Arsenal and England footballer Bukayo Saka, whose values and audience perfectly align with the brand.

To bring Fiverr’s mission to life through this partnership, SPORTFIVE's in-house production studio developed the creative platform ‘Level The Playing Field.’

The campaign highlighted how Fiverr empowers people from all backgrounds to break into industries that might otherwise be out of reach—a mission that resonates strongly with Saka's own values.

The campaign launched with a hero TV commercial and five supporting films. These films followed five freelancers from minority backgrounds who, with the help of Fiverr, overcame challenges to grow their businesses and achieve success.

Results

Beyond the Match
The SPORTFIVE Magazine

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