EA FC, the world's largest sports franchise, bring tens of millions of soccer fans together each September. With the support of SPORTFIVE, State Farm and Xfinity deepened its relationship with the young, global football community by ingraining themselves in the cultural phenomenon of EA FC and amplified their partnership through a robust creator program developed and managed by SPORFIVE.
In this Success Story:
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Join the Club
Two of EA FC 25's biggest partners, Xfinity and State Farm, created a massive splash across the football landscape with the launch of elevated branding and exclusives for new and longtime fans of the franchise - amplified by some of the biggest FC creators during heat moments. Both partner's dynamic collaboration with EA crafted an unforgettable community-driven moment that celebrates the new era of EA FC and enhances the player experience.
Both brands employed SPORTFIVE to develop and manage a community driven creator program to amplify their partnerships. With upwards of 10 creators in the market across both campaigns, the team developed the creator strategy, identified the talent, negotiated the partnerships and manages the day-to-day execution of all contracted content.
Deepen the Connection
The FC community showed up in a big way for State Farm and Xfinity’s custom items that were dropped in FC 25 for all players.
With +30 social posts, across the most recognizable faces in the space, State Farm and Xfinity’s vanity kits fueled fan conversation and excitement as players were eager to dive into the game and show off the latest kits!
By the Numbers | State Farm
State Farm teamed up with five FC creators to foster engagement with soccer fans by launching a slate of custom content that spotlights their latest vanity drop and stadium theme within FC 25.
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By the Numbers | Xfinity
A diverse set of four FC creators came together to celebrate Xfinity's vanity kit drop & in-game rewards through Xfinity's reward program with authentic pack opening moments - a community staple.
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